At this year’s PBS TechCon, Myers hosted a ProTrack User Workshop that focused on providing users with best practices and sure-fire ways to maximize their ProTrack experience. In addition, we also shared an in-depth look at what lies ahead for the product in 2019. So, without further ado, below are the key takeaways of the ProTrack evolution.
Revenue Generation
ProTrack 7.0 introduces a new sales environment to the
ProTrack platform providing the necessary toolsets to combine and automate
sales activities. Moreover, users can initiate and close the contractual loop,
track performance, calculate projections, and review historical data in one
system. Additionally, joint licensees, using ProTrack TV and Radio, can reap
the rewards of one singular database to house their account and contact data.
This equates to one order and one invoice for their customers.
Additional benefits
include:
Real-time inventory management, allowing sales teams to quickly identify avails and maximize revenue-generating opportunities before they expire.
Identify opportunities and sell across all platforms — TV, radio, linear, nonlinear, online, events, print, and more.
Manage the entire sales cycle – from contacts, prospecting, and proposals to sales orders, placement tracking, invoices, affidavits and even receivable information.
Track performance and project revenue as well as access historical data for comparative analysis and planning purposes.
Cloud-Hosting
Users were very excited to hear that we now offer a new and improved cloud-hosted solution for our ProTrack broadcast management system, called ProHost 2.0. The benefits that come along with this solution run deep and include lessening your company’s physical and financial IT burden – i.e. you can forget about replacing servers, upgrading operating systems, and working on complicated backup and disaster recovery plans.
Relying on ProHost
2.0, users will be afforded:
Software that is always up to date
Automated back-ups that protect valuable
metadata
The ability to maintain operations in the event
of an emergency
Constant monitoring to ensure data is safe,
secure, and less prone to hacks
A lower overall investment when you look at the
total cost of ownership
Capitalizing on Digital Media
It is no secret that consumers want their content when
and where they want it and a pivotal component of that resides in the digital
media landscape. Historically, digital rights only allowed for content to be
played after it has already been aired. The times they are a changing! As public broadcasters move to being able to capitalize
on digital live streaming, so too does our ProTrack software. As content
becomes available for digital live streaming, ProTrack users will be able to:
Manage the digital rights associated with each
piece of content
Better understand what has aired when and where,
giving them the ability to monetize content
Manage the digital content’s lifecycle throughout
ingest, playout, storage, and reconciliation
Stay tuned for more updates, as this new functionality
becomes available.
Additionally, Myers will serve as a silver sponsor and exhibitor at PBS TechCon, April 3-5, 2019
Northampton, Ma. — Myers, a pioneer in broadcast management solutions, has announced a new ProTrack User Workshop happening ahead of PBS TechCon April 3, 2019 from 10AM – 12PM. The workshop, part of what show organizers are calling Beyond TechCon, will provide a hands-on experience led by the Myers team with input from TAC, the Traffic Advisory Committee. There is no cost to attend, but seating is limited, so registration is required. Registration can be added as an option when registering for TechCon.
PBS TechCon, happening April 3-5, 2019 at the Flamingo Las Vegas, serves as an opportunity for professionals in the public television industry to come together to share new ideas through education, professional development, and technology. Myers, a long-standing silver sponsor and exhibitor of PBS TechCon, will have a handful of their team on-site to not only lead the User Workshop and exhibition, but to participate in conference informational sessions as well. Myers and TAC will co-present a session on Traffic and Scheduling during the conference, time tbd.
“As a technology partner to the majority of Public Broadcast Stations, we find the PBS TechCon an invaluable opportunity to connect with and support our customer base and the greater industry at-large,” shared Crist Myers, President and CEO, Myers. “The User Workshop happening ahead of the conference will surely provide direct value to our customers looking to maximize their investment and we hope they will take advantage of that.”
At the Myers booth, attendees will find staff ready to answer questions and provide demos of ProTrack’s latest features and functionality, which includes major updates to their infrastructure and sales environment. Additionally, they will share a preview for what’s ahead in 2019, focusing on web-based browser accessibility and cloud technology advancements. For more information, visit myersinfosys.com or contact Myers at sales@myersinfosys.com.
ABOUT MYERS
Founded in 1982, Myers has been a pioneer in developing broadcast management software for the rapidly evolving media landscape. Myers’ extensive domain knowledge and systems integration expertise has served as an integral part in the development of a suite of software products and services that drive distribution workflows across multiple departments and systems. Media facilities large and small utilize and benefit from our unique, scalable broadcast management solution, helping them improve operational efficiency and profitability. For more information, please visit: www.myersinfosys.com.
Northampton, MA – Myers, a respected developer in broadcast management software, announces plans to demonstrate the latest revenue-generating capabilities of their ProTrack system at this year’s Public Media Development & Marketing Conference (PMDMC) in Boston. PMDMC, public media’s largest conference, will take place August 10-12, 2016 at the Sheraton Boston Hotel, where Myers will be exhibiting in Booth #243.
At the show, Myers will provide demonstrations of ProTrack’s newest release. This latest upgrade introduces a commercial-grade sales environment, which includes CRM capabilities, proposals, contracts, rate cards, sales dashboards, ability to update order entry, providing a complete end-to-end workflow from contract to reconciliation. Sales teams are afforded greater visibility into client relationships holistically and are able to leverage broadcast and non-broadcast sales inventory. All of the added sales functionality is designed to empower each station’s revenue potential – which is a key topic being discussed at this year’s PMDMC show.
For multi-channel operations, ProTrack serves as an enterprise-wide solution, managing content acquisition through broadcast and across diverse revenue streams. The latest product release will also showcase a new user interface, giving ProTrack users an enhanced experience with easy, intuitive, drag and drop navigation as well as a sleek new look and feel.
“Attending PMDMC gives us the opportunity to have first-hand interaction with our customers and prospects, which is especially significant this year with our newest ProTrack product release,” said Crist Myers, CEO and President. “Being able to sit down face-to-face to demonstrate the new features, share product knowledge, and discuss future direction plays a keen role in shaping our strategic product development efforts moving forward. We are committed to delivering our users the resources they need to stay competitive.”
In addition to product demonstrations, a Myers ProTrack Product Specialist will be at PMDMC to share best-practice tutorials. ProTrack is ideal for independent media facilities that produce, acquire, schedule, and manage their own content, specifically helping increase profitability by boosting productivity with a seamless flow of assets.
About PMDMC
The Public Media Development and Marketing Conference is public media’s largest conference devoted to issues surrounding revenue generation, marketing, and management. It is Greater Public’s signature event. Attended by more than 1,250 public media professionals, the PMDMC promotes best practices and innovation in Membership Support, Corporate Support, Philanthropic Support, and Marketing. The PMDMC also focuses on issues that bring multiple departments together. The 2016 PMDMC is produced by Greater Public in association with PBS. To register go to www.pmdmc.org
This fall, we are making our return to the Content & Communications World (CCW) Expo in New York City. The expo, once again being held at the Javits Convention Center, November 11-12, 2015, will cover television, film, satellite, online video, live events, corporate A/V, production and post. Coined as the NAB of New York, CCW will further showcase a full range of next-gen technology, including centralized, cloud-based broadcast operations. Learn firsthand, how our ProTrack Broadcast Management System is powering such forward-thinking environments. Additionally, experience the new features and enhanced functionality now available within the ProTrack Solution.
free registration with the MYERS VIP PASS CODE
Join us at CCW using our VIP Pass Code NY8258 to receive free registration. Exhibiting in Booth # 1125, please visit us to take a test drive of the new ProTrack benefits. We would love to further discuss how using such technology drives greater operational efficiency – in both the form of increasing revenue and reducing operation costs. Send us an e-mail to schedule a meeting now at sales@myersinfosys.com.
