Customer Focus: Maryland Public Television

Nov 25, 2014 | Customer Focus

Long-Term Partnership 

Since 1993, MPT has utilized a robust suite of Myers’ ProTrack products and services for its broadcast operations. In addition, they have also tightly integrated ProTrack with their automation and archive systems to enable cross-department media management workflows.

A Challenge To Keep Web Schedules Current

MPT recently migrated their website to PBS’ CMS platform, which afforded them greater design and SEO benefits. However, providing up-to-date and locally relevant schedules proved to be a challenge. As MPT’s presence evolved, their custom schedule environment required continual maintenance and oversight. Ultimately, these recurring touch points made it difficult for MPT to justify the approach and expense. MPT felt it was essential that online visitors had access to up-to-date schedules. In addition, they wanted a solution that was integrated internally and responsive, so that viewers could interact with schedules and drill down on individual program offers utilizing the device of their choice (i.e. smartphone, tablet, laptop, etc.).

Streamlined Web Scheduling Provides Efficiencies & Savings

MPT reached out to Myers and we answered the call with ProWeb. ProWeb is a turn-key web schedule plug-in that imports schedule and program information directly from ProTrack – including ‘last minute’ changes and local descriptions. With ProWeb, MPT can now ensure accurate schedules to their online visitors and streamline their internal workflows at the same time. Additionally, since ProWeb is highly configurable, it blended in perfectly with their existing website design.

“In ProWeb we found a robust solution that provided the necessary functionality for us to present our viewers with sound and relevant information quickly and dynamically,” stated Bob Wilson, MPT’s Executive Producer, Interactive Media. “Additionally, we have been able to capitalize on a more efficient workflow which in turn has increased our productivity.”

Utilizing a comprehensive suite of ProTrack and ProWeb tools throughout their entire back office operation, MPT is able to capitalize on a more streamlined and efficient broadcast workflow.

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Customer Focus: BACK9NETWORK

Oct 22, 2014 | Customer Focus

“As a new television network we were looking for a broadcast management system that would not only enable us to hit the ground running today, but that will play a part in our business growth tomorrow,” said Harry Goldberg, Vice President Operations and Engineering, BACK9NETWORK. “In Myers, we found an experienced partner with a credible reputation who is focused on scalability and whose product will manage our entire back-office workflow as well as afford key integrations into disparate systems.”

A Quick Turnaround – Implementation & Integration

Myers installed a complete ProTrack system, including the exclusive services of ProWeb and MIS BackUp, in eight weeks. Once configured for BACK9NETWORK’s broadcast operation, ProTrack assumed responsibility for all of their program and interstitial content metadata management. In addition, BACK9NETWORK leveraged ProTrack’s dedicated linear and nonlinear scheduling, sales management, rights management, traffic and automation/transcode integrations. Encompass Digital Systems (EDS) provides Master Control and playout services for BACK9NETWORK, and ProTrack exports playlists to EDS. EDS is returning as-runs for reconciliation for an efficient workflow.

Powerful Sales Management

With ProTrack, BACK9NETWORK is able to manage both a remote (3rd party) sales team as well as an internal sales team. By tracking sales, avails, and placement of commercials across broadcast and non-broadcast environments, ProTrack’s sales functionality allows networks like BACK9NETWORK to more easily take advantage of potential revenue streams that they are not currently monetizing.

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